According to Kevin Lonergan, Gap's director of stores, Old Navy stores were intentionally designed like grocery stores, with flowing aisles, shopping carts, and small impulse items near the checkout counters. On March 11, 1994, the first Old Navy locations opened in the northern California towns of Colma, San Leandro and Pittsburg. The new stores were about 15,000 square feet (1,400 m 2), compared to less than 10,000 square feet (900 m 2) for Gap Warehouse stores. in order to establish a separate image from its parent company Gap Inc. On March 11, 1994, Gap Warehouse was renamed Old Navy Clothing Co. In the early 1990s, Dayton-Hudson Corporation (then the parent company of Target, Mervyn's, Dayton's, Hudson's, and Marshall Field's) looked to establish a new division branded as a less expensive version of Gap called Everyday Hero Gap's then-CEO Millard Drexler responded by opening Gap Warehouse in existing Gap outlet locations in 1993.
An Old Navy store in Richmond Hill, Ontario
